Blades - still.jpg

VICE // Rule Britannia

D&AD New Blood award winning ident for VICE

 D&AD New Blood Pencil Winner

Directed, filmed & edited by Lily Celeste

A new ident for VICE: Rule Britannia- The first in a prospective series of portraits of the potential watchers and subjects of the Rule Britannia; united by the diversity in their hairstyling. Blades aims to capture the courage in the individual daring to take scissors and clippers to their own hair, demonstrating risk taking in creativity, closely shot right beneath the subject.